Reasons to Open Junk Mail

Reasons to open your junk mail from Southwest...

1. Free drink coupons; 4 of them.
   
2. Free flight.
3. Better seating.

And to think, I nearly shredded the damn thing!  Now I'm a member of some super magical club and everything will be peaches from here on out.  You just watch!

I tell you, these folks have brand loyalty figured out.  And now I'm pretty much an idiot for points, so I make sure I book my car and hotel with my Rapid Rewards number.